Company

Making buying and selling cars
safe, transparent and stress-free.

Good2Know is an AI-powered vehicle intelligence platform. We consolidate trusted data to bring clarity to the used car market — for buyers, dealerships and marketplaces across Europe and beyond.

Our mission

We want to make buying and selling cars safe, transparent and stress-free for everyone.

Good2Know started with a frustration every used-car buyer knows: the information you need to make a confident decision is scattered, inconsistent and often hidden. Our founders lived that problem first-hand — and decided to fix it.

The used car market has a transparency problem. It affects buyers, dealerships and marketplaces globally. We built Good2Know to consolidate trusted vehicle data into one place — an AI-powered intelligence layer that turns fragmented records into clarity.

If we do our job right, buying a used car becomes as clear and confident as buying a new one.

Why we built Good2Know

It started with a used car and a bad feeling.

Our founders kept running into the same experience buying used cars — the information you need to make a confident decision is scattered, inconsistent and often hidden. The more they looked, the clearer it became: this isn't a personal problem, it's a market problem. It affects buyers, dealers and marketplaces across the world.

So we built what we wished existed — an AI-powered vehicle intelligence platform that consolidates trusted data and brings clarity to the used car market. For everyone in it.

What we stand for

Four principles we build on.

Clear over clever

A decision-ready answer beats a sophisticated one. We ship signal, not noise.

Verified, not approximate

We flag gaps instead of hiding them. If we can't verify it, we say so.

Built for the builder

API-first, documented, stable. The teams integrating us are the teams we design for.

Open by interface

Plug into what you already run. We connect to systems; we don't replace them.

The team

Founders, operators, engineers.

A team that has built, scaled and exited platform companies — now focused on fixing transparency in the used-car market.

Tomi Keinänen

Co-Founder & CEO

Results-driven entrepreneur in sales and business development. Drives Good2Know's growth through AI and data insights.

Jarmo Paabo

Co-Founder & CPO

Product strategist. Turns complex problems into elegant solutions across technology, design and user experience.

Henri Vähäkainu

Co-Founder & COO

Serial entrepreneur and technologist. Prior acquisitions include AppGyver (SAP) and Verge Motorcycles.

Murdho Savila

VP of Engineering

13+ years in full-stack development and platform engineering. Owns technical architecture and product delivery.

Daniel Taipale

CMO

15+ years leading global B2B and B2C marketing and growth. Runs brand, demand and go-to-market.

Advisors

Supported by operators who have been there.

Pekka Pärnänen

Senior Advisor · Strategic and operational scaling

Matti Paksula

Chief Technology Advisor · 20+ years in AI and infrastructure

Veli-Matti Vänninmaja

Advisor · Automotive industry leadership

NVIDIA
Inception

Part of the NVIDIA Inception Program.

A program supporting AI-powered companies building on accelerated computing. Vehicle intelligence is an AI problem. We treat it like one.

Where we are

Built in Tallinn. Shipping across Europe.

Good2Know OÜ is headquartered in Estonia — close to a dense automotive data ecosystem and a long tradition of building lean, resilient software. Our coverage runs across the EU and is growing every month.

Good2Know OÜ

Tallinn, Estonia

An automotive data platform company. Connecting the fragmented vehicle data ecosystem across Europe.

Entity

OÜ

Tallinn

Coverage

Europe

Partner

NVIDIA

Making buying and selling cars
safe, transparent and stress-free.

We want to make buying and selling cars safe, transparent and stress-free for everyone.

It started with a used car and a bad feeling.